San Francisco CityFlash Street Map

San Francisco CityFlash Street Map

San Francisco CityFlash Street Map

This is a detail section of a San Francisco Street Map that Randal Birkey produced for Rand McNally/Hallwag in 1989 as part of their CityFlash Map product line. This was the first Rand McNally map product produced on desktop computers. Randal and his team used Apple Macintosh FX, CX and CI computers running Adobe Illustrator and Aldus Freehand software.

The street map portion of each CityFlash Map included street level details such as street names, locations of post offices, hospitals, banks, theaters, pharmacies and illustrated points of interest. Also included were vicinity maps, shopping center maps, public transportation system maps, all in an easy-to-use, two-sided folded format.

Other cities produced were Chicago, New York, Washington D.C. and Boston.

Quincy Area Street Map – Chicago

Quincy Area - Chicago Map

Quincy Area - Chicago Map

CLIENT

Demi & Cooper Advertising
Elgin, Illinois

OBJECTIVE

A real estate developer required a large Chicago area street map for a display wall in their downtown Chicago sales office. Their advertising agency contacted Randal Birkey requiring a Chicago street base map with approximately 300 specific locations to be added.

SOLUTION

Randal Birkey modified an existing Adobe Illustrator Chicago street map, adding the 300 locations with color markers and text labels. The map file was delivered via web download, in a layered Adobe Photoshop format within a very short time frame.

The file was to be output on professional digital printing equipment in long roll sections, and used as “wallpaper” in the 565 West Quincy project sales office.

CONTACT

Contact RANDAL BIRKEY.COM for all your customized Chicago area street map needs.

Rand McNally CityFlash Maps

OBJECTIVE
As the recognized premier global map company, Rand McNally was exploring the possible transition from traditional cartography techniques to digital map production in the late 1980′s. A new product line called “CityFlash” maps were to be their first test map products (in partnership with Hallwag in Germany) produced entirely on standard desktop computers using standard commercial illustration software.

SOLUTION

Rand McNally CityFlash Map Products

Rand McNally CityFlash Map Products

Randal Birkey produced 5 CityFlash maps using Adobe Illustrator and Aldus Freehand on Apple Macintosh computers. The cities included:

  • Chicago
  • Washington DC
  • San Francisco
  • New York
  • Boston

Rand McNally provided Randal with reference maps which were used as base maps. Randal developed the color palettes, line weights and various cartographic symbols based upon the existing Hallwag CityFlash maps. The resulting Postscript™ map files were delivered to Rand McNally and used for four-color direct output to high-resolution film, and printing plates, used to 4 color offset print the final map products. The Rand McNally CityFlash map product line is still available today in map and book stores.

Boston Area Map

Boston Area Map