OBJECTIVE
Generate new clients and freelance illustration business by creating a self-promotional ad in the Chicago Creative Sourcebook
SOLUTION
In partnership with his Chicago artist rep, Randal Birkey created an ad featuring his illustration work for insertion in the 1997 Chicago Creative Directory.
It worked! In 1997 this ad produced new illustration work from:
DDB Needham Worldwide – McDonald’s Corporation
Malcolm [...]
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In the early 1980’s, Randal Birkey started his freelance illustration career. At that time, one of the best ways to advertise illustration and get new work, was in the Chicago Creative Sourcebook, published in Northbrook, Illinois.
Randal created this ad as his first entry into the Chicago illustration market. He used a pen and ink image [...]
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