Randal Birkey was commissioned by Chicago commercial real estate development firm LaSalle Partners to prepare a site plan of a new development in the northern suburbs of Chicago. This color study was done on neutral gray illustration board using color pencils.
Tag Archives: office development
The Alter Group Site Plans
During the 1980’s and into the early 1990’s, Randal Birkey created hundreds of maps, site plans, master plans and architectural renderings of real estate development projects by The Alter Group. The Alter Group has been a real estate developer in the Chicago area for over 50 years, responsible for many of the most prestigious business developments in the area.
The illustration style we adopted was a loose, sepia pen & ink line style with watercolor added for texture and color. This look became part of The Alter Group brand look and design during those years.
Randal’s friend Rich Nickel and Rich Nickel Design became The Alter Group’s preferred design firm, keeping the standard of their visual design and brand standards very high.
This site plan was from the Lake Center commercial business development, and the one below was the Tektronix location development plan.
Corporetum Master Plan
A Chicago design firm was designing a printed marketing piece for a large commercial development along the I-88 expressway corridor, west of Chicago, near the Morton Arboretum. The marketing piece was to be used by the real estate brokers to attract large corporate clients to locate in the new “Corporetum” development as anchor tenants.
Randal Birkey created a master plan map illustration of the development working from architectural and engineering drawings, and aerial photos. The line and watercolor style illustration was scanned and used as a center gatefold in the four-color printed piece.



