CLIENT
Abbott Laboratories
Abbott Park, IL
OBJECTIVE
Abbott required a new pharmaceutical product logo illustrated in a technical “blue-print” look to help communicate the “cutting edge technology” used in the product development, and to aid in brand positioning.
SOLUTION
Randal Birkey created the logo in a technical software drawing environment, adding the paper textures and construction lines. The composite file was delivered to the client for placement into standard graphic design software.
Contact Randal about your illustrated logo needs.





